Media & Trade

Media & Trade

Industry Media

Fall 2019

What’s New in California showcases new openings and developments happening across the Golden State. Find inspiration for stories revolving around accommodations, arts and entertainment, culinary, family, major milestones, luxury, outdoor, shopping, spas, technology and tours, wellness and more. Dates listed are subject to change. Confirm with appropriate media contacts listed with each entry.

Golden State Raises a Glass to 15th Annual California Wine Month in September

September is California Wine Month, when wine aficionados can choose among 100+ winery events and toast to an excellent 2019 harvest and vintage. Novices and experts alike can appreciate California’s diverse winegrowing regions—encompassing more than 139 unique viticultural areas. With many ways to explore wine, from picking and crushing grapes to festivals, events, VIP tours, tastings and concerts, September is a great time to visit.

California Wine Month was created to honor the legacy and passion of California winemakers—some tend to 250-year-old vines that remain in the same family for generations. It makes sense that California is the most visited state in the U.S. for food and wine-related activities, as it is the world’s fourth leading wine producer. This September, discover California’s wine regions—from legendary Napa Valley to the Central Coast’s Paso Robles to Southern California Wine Country Temecula Valley—and learn from historians, grape experts and sommeliers. For a full list of regularly updated events throughout the state during California Wine Month, visit the California Wine Institute’s website at discovercaliforniawines.com.

Second Annual California Surfing Day Makes a Splash

Celebrate the role surf culture plays in California’s history and identity on California Surfing Day this fall. September 20 marks the official holiday, which was passed into legislation in 2018 with unanimous approval and surfers’ support throughout the state. This measure also made surfing the official state sport—a designation that encourages all Californians to protect and honor the local beaches and ocean environments. In the Golden State, surfing is more than just a pastime, but an enduring lifestyle—it remains an iconic part of the sun-loving, wave-riding California dream.

As a celebration of this dream, a new episode of Visit California’s original series, “Jonny Moseley’s Wildest Dreams,” will launch in the days leading up to California Surfing Day. The episode, “Foil,” features surf icons Rob Machado, Kai Lenny and Yadin Nicol, alongside Jonny as they hit the waves in San Diego.

Make the most of California Surfing Day by planning a trip to one of California’s surfing towns and get involved using the hashtag #CaliforniaSurfingDay on social media posts and tagging @VisitCalifornia.